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Almost every big company has an app to go with their product, regardless of what that company actually does. From social media to retail to direct-to-consumer purchases, apps provide a lot of valuable information for consumers and the company alike: for consumers, they can act as a retail, information, and idea generation platform. For companies, […]

You can tell a lot about the future by the technology that you see in the present. Okay, maybe we don’t have the flying cars or autonomous driving vehicles yet – and maybe we’ll need a little more time to see the metaverse come to life or to see the next phase of communication as […]

Technology is built around people, and people change. Not in big ways, or even in ways that are immediately noticeable, but if we look at technology from earlier on in the century and technology today, we’re going to see a big difference in the kind of stuff that makes it to the market. Think of […]

We live in the most technologically advanced and supported period in history – and there’s a lot of good that comes out of that territory. Sure: technology can have its downsides, and we’re the first to admit that technology should be created, used, and made only to serve a better and easier life. Some stuff […]

As of last month, Google Play has been around for fourteen years. It wasn’t known as Google Play at the start: it was Android Market, a digital distribution service for applications created to work on Android, and it sold everything from ebooks to music, subsuming three of Google’s most popular products – the Android Market […]

Software development wouldn’t be where it is today without the app stores. What started out as a way of collating every downloadable app for a platform into one space has become a tool that influences the way apps are built. While you don’t have to release an app on either platform to write an app, […]

There are many steps in developing an app pre-launch strategy, with organic app marketing being just one of many moving parts. From studying market trends, ensuring your in-app experience flows smoothly, to establishing your tone of voice throughout all channels, launching an app is no walk in the park. Below you’ll find a few recommendations […]

Stay on social media for any length of time, and you’re going to come across this opinion sooner or later: the world was better and kinder without all of this technology and the internet. There’s no demographic it tends to stick to, no sort of person it attracts above all others. Some people just think […]

In 2020, when most companies were busy looking at how to cut costs, Nike decided it was the perfect time to invest in digital, and to branch out of retail stores and into apps. Since then, they’ve reported over 5% fiscal growth and a 19% increase in digital revenue. In the year that they launched […]

There is going to be a point in your life where you’ll make something useless. It’ll take you the same amount of time, planning, and creativity as making something good, only when you try and run it, it’s going to fail – and that’s okay. That’s great. The lessons you learn from failure are lessons you […]