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Here’s the thing: there’s always going to be a part of your business that you can probably do more effectively – and part of the process of owning, and growing, a business is figuring out what that is.  Maybe when you started out the latest technology was just a webpage; now it’s social media, apps, […]

If it’s been a while since you’ve attended your last in-person event, here’s the thing: as excellent as physical goods are, an app specifically designed to cater for a large-scale event can do a lot to make that event far more enjoyable, and far easier to connect with the attendees. The fact is nearly everyone […]

By May 2023, the number of global IoT connections had increased by 18% to 14.3 billion endpoints – that’s a lot of connected devices, and a lot of room for innovation. Furthermore, we’re looking at the likelihood that by 2027, it’s possible that the amount of connected devices will nearly double, adding thousands of new […]

As of 2022, about 20% of global sales happen online: not bad for something that’s only been around since 1982. Amazon and eBay’s launch in 1995 has definitely helped entrench e-commerce as a part of modern life, but there’s a little more to why it persists so much in the modern day, and it’s got a lot […]

Let’s say you own a business. Make it whatever you want: tech, food, beauty, clothes. The important thing is that you own a business, and you’ve outsourced some of your necessary needs to other companies – you found a company to market, a company to build your website, and a company to create an app […]

There’s a lot of content out there, and like families flocking to the beach at the height of the afternoon, more just keeps getting added. If you’re a regular person on the internet, you know the drill already: there’s no way to keep up with everything that’s posted online, so your attention span will naturally […]

Did you know Nike’s digital sector accounts for 27% of its overall sales, almost triple what they started out with in 2019? When you put it into figures, it comes out looking a little bit like magic. It’s not magic: it’s a good app ecosystem that keeps delivering value to its customers, and therefore, keeps them pretty […]

Do you have an app? Are you getting the most value out of it? Let’s face it: if you’re running a small business and you’ve got a tie-in app, you’re probably already in a really strong position to build some unshakeable customer loyalty: the kind of loyalty that’ll keep your business going even if you […]

As a Youtuber, the more you grow your audience, the better your chances of monetizing your brand, setting up a lasting career, and creating new opportunities for yourself – but with great YouTube opportunities come great considerations. Social media moves fast, and staying relevant online is a full time job, not to mention filming, editing, […]

The internet is huge. Let’s put it into numbers. As of January 2023, there are 5.6 billion internet users worldwide, so roughly 65% of the world. Out of this, 59% of them are on social media – and as more and more of our lives become wrapped around the possibilities of what the internet can give us, […]