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Your mobile app is an extension of your business – and it can be an excellent way to reduce the distance between you and your audience.  We love websites. We think websites are an excellent investment to start your business with, but as useful as a website is, there can be a lot of distance […]

About fifteen minutes’ drive away from the office, there’s a restaurant in Santa Ana that’s been open since the 1930s, and it started out selling tamales. It still sells those tamales, but there’s other things on the menu: breakfast, burritos, tacos, catering. The core of the company hasn’t changed, and it still has those lines […]

Here’s the thing: there’s always going to be a part of your business that you can probably do more effectively – and part of the process of owning, and growing, a business is figuring out what that is.  Maybe when you started out the latest technology was just a webpage; now it’s social media, apps, […]

If it’s been a while since you’ve attended your last in-person event, here’s the thing: as excellent as physical goods are, an app specifically designed to cater for a large-scale event can do a lot to make that event far more enjoyable, and far easier to connect with the attendees. The fact is nearly everyone […]

By May 2023, the number of global IoT connections had increased by 18% to 14.3 billion endpoints – that’s a lot of connected devices, and a lot of room for innovation. Furthermore, we’re looking at the likelihood that by 2027, it’s possible that the amount of connected devices will nearly double, adding thousands of new […]

As of 2022, about 20% of global sales happen online: not bad for something that’s only been around since 1982. Amazon and eBay’s launch in 1995 has definitely helped entrench e-commerce as a part of modern life, but there’s a little more to why it persists so much in the modern day, and it’s got a lot […]

Let’s say you own a business. Make it whatever you want: tech, food, beauty, clothes. The important thing is that you own a business, and you’ve outsourced some of your necessary needs to other companies – you found a company to market, a company to build your website, and a company to create an app […]

There’s a lot of content out there, and like families flocking to the beach at the height of the afternoon, more just keeps getting added. If you’re a regular person on the internet, you know the drill already: there’s no way to keep up with everything that’s posted online, so your attention span will naturally […]

Did you know Nike’s digital sector accounts for 27% of its overall sales, almost triple what they started out with in 2019? When you put it into figures, it comes out looking a little bit like magic. It’s not magic: it’s a good app ecosystem that keeps delivering value to its customers, and therefore, keeps them pretty […]

Do you have an app? Are you getting the most value out of it? Let’s face it: if you’re running a small business and you’ve got a tie-in app, you’re probably already in a really strong position to build some unshakeable customer loyalty: the kind of loyalty that’ll keep your business going even if you […]