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by Andrés Guzmán When I first started in the tech world I believed that if software worked then that was enough. I subscribed to the notion that if it was not broken then there was no need to fix it. Over time I learned that great technology is not simply about functionality or convenience. Beneath […]

by Andrés Guzmán When it comes to off the shelf software, the truth is simple: “They not like us“. Many companies nowadays rely on generic solutions that try to serve everyone equally. But that one size fits all approach often ends up holding you back. You lose the freedom to innovate and the ability to […]

It’s 2025, setting prices isn’t only about adding markup to costs. The progression of pricing algorithms has completely changed this once age-old practice into a game of strategy, automation, and data. Businesses today don’t just set prices, they engineer them, using data science and behavioral research to increase revenue and customer satisfaction. Let’s look at […]

In today’s competitive retail market dynamic price personalization has been shown to be a proven strategy to improve customer satisfaction and stand out from competitors. With the right tools, techniques, and implementation, price personalization can be extremely effective and doesn’t require a complete tech overall. Today I want to focus on practical ways to implement […]

The mobile app industry is at the heart of a technological revolution. In 2024, groundbreaking advancements transformed how we live, work, and connect, setting the stage for an even more dynamic future. Mobile apps have become tools in our daily lives. They help us manage our workdays, talk to loved ones, track fitness goals, and […]

The personal training industry is built on unique relationships and trusted expertise, and as technology becomes more integrated into our lives, the value of having a dedicated mobile app is undeniable. Unlike shared third-party platforms, your own app is a secure and private space that puts every part of your service—from data control to client […]

Technology is reshaping nearly every aspect of our lives, including how we learn. Whether you’re a student trying to keep up with classes, a parent seeking ways to support your child’s education, or a teacher balancing lesson plans with administrative work, mobile apps have likely made their way into your routine. These tools aren’t just […]

Food and service establishments aren’t just about great food or offers anymore. In today’s digital age, the ability to connect with customers and streamline operations through technology can make or break a business. Owning a custom mobile app is like having a direct line to your audience—a way to engage with them on their terms, […]

The hospitality industry has always been centered around enhancing guest experiences. With the rise of mobile technology, this sector is undergoing a significant transformation. Mobile apps are at the forefront of this change, providing innovative solutions that not only improve customer satisfaction but also streamline operations for businesses. Enhancing Guest Experience Personalized Services Mobile apps […]