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When you think about building a mobile app, start with the problem it solves and the experiences it should offer. Is it about delivering live updates to people on the go? Or using the camera for something more immersive? Maybe your users won’t always have great signal, so offline access becomes crucial. These decisions shape […]

The Challenge of Getting Users The world of mobile apps is crowded and noisy and getting noticed feels like a leap of faith. Every day thousands of new apps hit the stores making it clear that simply building a great product is not enough. From our experience helping startups and early stage founders, we see […]

Introduce yourself My name is David Leaders. I am 24 years old and originally from Omaha, Nebraska. I currently live in Las Vegas, Nevada. I love going hiking and camping and visiting the National Parks. We are making it a goal to hit all of the National Parks in the USA and even expand it […]

Delivering a mobile app that delights users begins long before any screen goes live. A thoughtful UX strategy charts a clear path for every tap and scroll. In this deep dive we explore how to ensure your app meets customer expectations and stays easy to use. We draw extensively on insights from Dustin Gordon whose […]

There was a time when business was bound to desks, paperwork lived in filing cabinets, and the only thing mobile about your team was their lunch break. That time is over.  Mobile is the new operational mindset. Your Business Moves, So Should Your Tech Let’s get this out of the way. If your team is […]

The future of business is being shaped by artificial intelligence, a technology that is redefining how organizations operate, innovate, and grow. Success in today’s fast-moving landscape depends on leveraging AI to enhance productivity, streamline decision-making, and unlock new opportunities.  Our earlier blogs have explored the power of thoughtful design and the limitations of generic solutions.  […]

by Andrés Guzmán When I first started in the tech world I believed that if software worked then that was enough. I subscribed to the notion that if it was not broken then there was no need to fix it. Over time I learned that great technology is not simply about functionality or convenience. Beneath […]

by Andrés Guzmán When it comes to off the shelf software, the truth is simple: “They not like us“. Many companies nowadays rely on generic solutions that try to serve everyone equally. But that one size fits all approach often ends up holding you back. You lose the freedom to innovate and the ability to […]

It’s 2025, setting prices isn’t only about adding markup to costs. The progression of pricing algorithms has completely changed this once age-old practice into a game of strategy, automation, and data. Businesses today don’t just set prices, they engineer them, using data science and behavioral research to increase revenue and customer satisfaction. Let’s look at […]

In today’s competitive retail market dynamic price personalization has been shown to be a proven strategy to improve customer satisfaction and stand out from competitors. With the right tools, techniques, and implementation, price personalization can be extremely effective and doesn’t require a complete tech overall. Today I want to focus on practical ways to implement […]