Advice Archives

Effective Personalization Strategies in Retail: Lessons from McKinsey and Deloitte

by Adam Bauer In the world of retail, personalization has been proven to be a key factor in engaging customers, enhancing customer experience, and driving loyalty. McKinsey & Company and Deloitte have researched practical ways through which retailers leverage AI and big data to deliver personalized consumer experiences. This article explores the perspectives of McKinsey […]

Success: Why It’s Never Too Late

For many, turning 30 is a huge milestone. Life begins getting serious. You start thinking about your future and what you (really) want out of life. In fact, when you’re 16, 30 seems like 65. Then your 30th birthday hits…and so does the depression. (This is especially true for those of us who felt […]

Your App IS a Business: Here’s Why

A lot of times I preach to my clients that building an app is like building a business. Here’s how a typical consultation begins: “Hey, I have this awesome app idea and I’m going to partner with someone who’s good at making apps. We’re are going to become billionaires together in a few short years…” […]

Evolution of Tech Brands: How 4 Companies turned a Failed Idea into a Successful Global Brand

When it comes to business, there’s an old but true saying: “If you don’t succeed, then try, try again.” Failing your way to success is the name of the game. Perhaps that’s why many startups don’t make it. Only a few hang in there long enough to reap what they’ve sown. Last year we held […]

Vet Your Local SEO Company With This Checklist

It’s about that time. SEO time. The website is up and running. The design is beautiful. The content is high quality. It just needs to be optimized. You may have tried it yourself, but you know by now that in order to take it to the next level, you’re going to need help from the […]

The Importance of Social Media Marketing

We all know that maintaining an internet presence is important to a brand’s growth but just how important is it? Take a look: Consider it vital to your success. Social media is one of the most effective tools a company can use for marketing and here’s how: “Social listening” This practice allows you to read […]

How to Build a Landing Page

Lets talk landing pages. We learned a few tips from the pro’s that when read cause ‘palm to strike forehead’ and a sudden “Of Course!” to escape the lips. Link-Ratio : The purpose of your landing page is singular or at least it should be. If you are sending people from an advertisement to […]

How to Find the Best Freelancer

Have you hired freelancers before? Was it a positive experience? If you have hired freelancers chances are you have had positive and negative experiences. We would like to share with you our secret sauce for finding the best freelancers. So here they are… The 4 Questions We Use to Find the Best Freelancers: Do you […]

5 questions business owners should ask

Asking the right questions in business can give us moments of enlightenment, a spark of introspection as crucial as having it in our personal lives. Here are 5 questions to help your business: What business are you in? How’s business? Why? Take a moment to jot-down or verbalize what your company is really selling. Now, […]

Tips About Online Advertising

Yelp Pros: People who search yelp are ready to spend money (talk about a target audience!). You can start a productive ad campaign for roughly $300 a month to capture eyeballs and meet expressed needs. Cons: You had better have an impressive reputation on Yelp before you start paying for advertisements. Yelp users look at […]