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Effective Personalization Strategies in Retail: Lessons from McKinsey and Deloitte
by Adam Bauer In the world of retail, personalization has been proven to be a key factor in engaging customers, enhancing customer experience, and driving loyalty. McKinsey & Company and Deloitte have researched practical ways through which retailers leverage AI and big data to deliver personalized consumer experiences. This article explores the perspectives of McKinsey […]
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