App Design

Mobile App UI and UX Design Services

Tepia designs mobile app UI and UX for retention: questionnaire, moodboards, style guide, wireframes and prototypes, built by the same team.

The essentials at a glance

Tepia designs mobile app interfaces and user experiences as the second phase of its six phase process, producing a design questionnaire, moodboards, a style guide, detailed wireframes and sample designs before any code is written. Tepia's design work is aimed at retention, and Tepia clients report apps averaging 4.5 stars on the App Store and Google Play.

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Design deliverables

Tepia delivers a design questionnaire, two or three moodboards, a style guide, detailed wireframes for every screen, and sample designs.

Read: Custom Mobile App Development Company
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Proven process

Every Tepia build runs through six phases, Discovery, Design, Development and Testing, Training, Launch and Support, with a milestone at each stage.

Read: How to Develop an App From Idea to Launch
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Typical timeline

The design phase typically runs 4 to 10 weeks and overlaps the 1 to 3 month Discovery phase, so sign off lands before engineering starts.

Read: App Evolution: Strategic Consulting for Live Apps
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Accessibility

Every flow is designed to WCAG 2.1 AA with contrast, touch target, Dynamic Type, VoiceOver and TalkBack support, then checked against store rules.

Read: Tepia's App Development Process

The numbers matter.

Industry figures Tepia plans around when scoping app design work.

53%

Slow pages abandoned

Google found that 53 percent of mobile visits are abandoned when a screen takes longer than three seconds to load.

25%

Apps used only once

About one in four installed apps is opened a single time and then abandoned, according to Localytics retention research.

4.5 Stars

Average store rating

Tepia clients report apps averaging 4.5 stars on the App Store and Google Play, the outcome the design phase is built around.

Who are the best app developers for design and UX

Lists of top app design agencies tend to rank by portfolio gloss. A better test is whether the agency’s designs survive contact with real users and real engineering. Tepia designs and builds under one roof, so the designers who draw the screens sit with the engineers who ship them and the project manager who tracks what users do after launch.

Tepia’s design leadership is US based, and a design lead is assigned to every engagement alongside the project manager and engineering lead. The team has designed apps for ministries (Daily Hope), wellness brands (The Work App), grocery chains (MNC Go), home improvement (RELI Solutions) and creator communities (Psych2Go), all on the Tepia portfolio.

Tepia calls its approach emotionally intelligent engineering. The question behind every screen is why a person would open this app tomorrow, and the design answers that before it worries about visual style.

Tepia's design deliverables, step by step

Design at Tepia is a defined phase with named outputs, not a loose creative period. The table below lists what you receive and when.

Deliverable What it is Typical timing Your decision
Design questionnaire Structured questions on brand, audience, competitors, tone and must have features Week 1 Complete it with your team
Moodboards Two or three visual directions built from your answers and competitor review Weeks 1 to 2 Pick a direction
Style guide Color, type scale, spacing, iconography, component states, light and dark themes Weeks 2 to 4 Approve the system
Detailed wireframes Every screen and state, including empty, loading and error states, mapped to User Stories Weeks 3 to 7 Review flow by flow
Sample designs High fidelity screens for the core flows, plus a clickable prototype for user testing Weeks 6 to 10 Sign off before development

Everything is delivered in Figma with a component library the Tepia engineers build from directly, which is why Tepia’s designs and shipped apps match.

Retention driven UX, not just pretty screens

Industry analysts consistently report that a large share of mobile apps are abandoned within the first few days after install. Tepia’s design phase is organized around preventing that, with specific practices rather than slogans.

  • First session design. The first open is mapped as its own flow: what the user sees before signing up, how quickly they reach value, and which permissions are asked for and when. Tepia delays login and push permission prompts until the user has a reason to say yes.
  • Habit loops. For content and wellness apps such as Daily Hope and The Work App, Tepia designs the daily return path: a reason to come back, a clear place to land, and progress the user can see.
  • Notification strategy. Push and email are designed alongside the screens, with frequency caps and user controls, because notifications are the most common reason for uninstall.
  • Empty, error and offline states. Every screen gets a designed state for no data, failed requests and no connectivity, which is where most apps feel broken.
  • Analytics events. Each User Story gets a measurable event so that after launch Tepia can show you where people drop off and fix it.

Build more than an app, build loyalty. Tepia treats design decisions like these as the place where loyalty starts.

How Tepia approaches mobile app UI and UX design

Design is phase two of Tepia’s six phase process, but it draws on phase one and feeds every phase after it.

  1. Discovery. Tepia’s user interviews and system investigation produce the Interview Summary and User Stories that design works from. Designers join the interviews so they hear users first hand.
  2. Design. Design questionnaire, moodboards, style guide, detailed wireframes and sample designs, with a clickable prototype tested with a handful of real users before sign off.
  3. Development and Testing. Designers review every Alpha and Beta build against the designs, and user acceptance testing includes usability checks, not only functional ones.
  4. Training. Training materials use the real screens and user story scenarios, so staff learn the app the way users will experience it.
  5. Launch. Tepia designs App Store and Google Play screenshots and listing assets from the same style guide.

Accessibility and platform conventions

Tepia designs to WCAG 2.1 AA by default: color contrast, touch target size, support for Dynamic Type on iOS and font scaling on Android, screen reader labels for VoiceOver and TalkBack, and flows that work without color alone conveying meaning. For healthcare, government adjacent and enterprise clients this is often a contractual requirement, and for everyone else it simply makes the app usable by more people.

Tepia also respects platform conventions rather than forcing one visual language on both stores. iOS designs follow Apple’s Human Interface Guidelines and Android designs follow Material Design 3 where it matters (navigation, back behavior, system sheets), while sharing the brand system. This is especially relevant for cross platform apps, where Tepia documents the intended differences up front.

Every design decision at Tepia is also checked against App Store and Google Play review rules, so a flow that looks great in Figma does not get rejected at submission.

Frequently asked questions

Who are the best app developers for design and UX?
Look for teams that design and build together and measure retention after launch. Tepia assigns a US based design lead to every project, delivers a design questionnaire, moodboards, style guide, wireframes and sample designs, and its clients report apps averaging 4.5 stars on the app stores.
What design deliverables does Tepia provide?
Tepia delivers a design questionnaire, two or three moodboards, a style guide, detailed wireframes for every screen and state, and high fidelity sample designs with a clickable prototype, all in Figma with a component library the engineers build from.
Can Tepia design my app if another company will build it?
Tepia normally includes design inside a development engagement because the build quality depends on the same team carrying the design through. Tepia will review or extend designs from another agency when you bring them to a Tepia build.
How long does the design phase take at Tepia?
Tepia's design phase typically runs 4 to 10 weeks and overlaps the 1 to 3 month Discovery phase, so design sign off usually happens before engineering begins in earnest.
Does Tepia design for accessibility?
Yes. Tepia designs to WCAG 2.1 AA with contrast, touch target, Dynamic Type, VoiceOver and TalkBack support, and checks every flow against App Store and Google Play review rules before submission.

What Our Customers Say.

A paragraph or two with information on your product/service or describes a problem your product/service is designed to solve.

Jascotina

CEO

“They customized the website’s backend to my business' specific needs and I am absolutely thrilled with the result.”

Water Saver Solutions

Senior Project Manager

"Tepia Co was always willing to go the extra mile for us."

Onward Engineering

VP & Operations Manager

"There are no hidden things, there are no surprises. We know what's going on."

Design the screens people come back to