andres, Author at Tepia

Geofencing, Loyalty, and the Language of Personalization

Every customer journey starts with context. The place they stand, the language they speak, and the moment they choose to open your app all shape what happens next. In mobile experiences, that context has become more valuable than ever. Geofencing and multi-language support are no longer advanced features. They are signals that you understand your […]

Mobile Data: Knowing Your Users Beyond the Numbers

Every mobile app tells a story, not just through its design but through the patterns that unfold every time someone opens it. How users tap, scroll, or abandon a feature can reveal more about their experience than any survey ever could. The challenge lies in understanding those signals without crossing into noise. That’s where a […]

Mobile security and AI privacy: The Importance ofa Human in The Loop.

Heard of Cluely Because if you have not your data was probably leaked. That blunt opener is not clickbait. The Cluely incident exposed roughly eighty three thousand user records and transcripts because basic credentials and admin endpoints were left exposed. It is a gut punch because the cause was not some mystical exploit but human […]

How AI Is Changing Mobile App Prototyping

AI Prototyping and the Power of Getting Real, Fast There is a big difference between having an idea and showing someone what it actually feels like. That moment where a concept turns into something people can interact with is where momentum starts. AI prototyping helps teams reach that moment faster. It is not a shortcut […]

How a Custom App Becomes a Real Tool

Ask Why This App Should Exist Before you worry about design patterns or features, stop and ask the uncomfortable question: why should this app exist? What business problem does it solve? What is it doing that your spreadsheet, website, or team group chat cannot? If this app is for internal operations, how does it help […]

Defining Your App’s Mission: Choosing the Right Stack

When you think about building a mobile app, start with the problem it solves and the experiences it should offer. Is it about delivering live updates to people on the go? Or using the camera for something more immersive? Maybe your users won’t always have great signal, so offline access becomes crucial. These decisions shape […]

User Acquisition Strategies: SEO, ASO, and more

The Challenge of Getting Users The world of mobile apps is crowded and noisy and getting noticed feels like a leap of faith. Every day thousands of new apps hit the stores making it clear that simply building a great product is not enough. From our experience helping startups and early stage founders, we see […]

Humans of Tepia: David Leaders

Introduce yourself My name is David Leaders. I am 24 years old and originally from Omaha, Nebraska. I currently live in Las Vegas, Nevada. I love going hiking and camping and visiting the National Parks. We are making it a goal to hit all of the National Parks in the USA and even expand it […]

Creating a UX Strategy That Delivers

Delivering a mobile app that delights users begins long before any screen goes live. A thoughtful UX strategy charts a clear path for every tap and scroll. In this deep dive we explore how to ensure your app meets customer expectations and stays easy to use. We draw extensively on insights from Dustin Gordon whose […]

Why Staying Still Is No Longer an Option

There was a time when business was bound to desks, paperwork lived in filing cabinets, and the only thing mobile about your team was their lunch break. That time is over. Mobile is the new operational mindset. Your Business Moves, So Should Your Tech Let’s get this out of the way. If your team is […]